Sociedade Portuguesa de Ginecologia
Bringing a clinical community together around the sharing of scientific knowledge.
Modernize and strengthen the presence of the SPG brand and hierarchize the sections and nuclei around a common entity.
Leveling of the graphic elements in the symbol, treatment of the typographic elements of the logo and definition of the chromatic universe of SPG.
Simplification and enhancement of the identity of each section to better convey ownership by SPG. While the sub-organisms are specialized in specific areas and behave autonomously, they always work within the context of SPG.
Fulfilling the main objective of SPG, I designed and built a dedicated platform for the gynecological community, for sharing scientific content and materials in various formats — surgical videos, papers, podcasts, webinars, among others.
The entire platform was conceived and programmed with an evolved system for organizing information by topics. This system promotes the organic growth of the platform and allows its users to access clear and accurate results with each new visit.
Built with two specific goals: a new public-facing website for the presentation of SPG, and a limited-access platform for the gynecological community to share scientific content and materials in various formats.
Content creation and management of both the digital platform and social networks — LinkedIn, Facebook and Instagram. Monthly newsletter sent to the entire medical community.
